CAMO Strategy Presentation, by Andy Falk
Check out the Camo Strategy Powerpoint Presentation that was put together in preparation for the sale of 7 Felipa Ct in Tiburon in the spring of 2006.  Camos are events where you have brokers come through a home that is not on the market.  Read this presentation to learn how to effectively leverage CAMO exposure.

http://www.7FelipaCt.com
In today's market buyers find websites of great use.  These websites offer auxillary information & tools such as schools & mortgage calculators.  Buyers enjoy looking at their future property online by simply typing the address into the URL (Uniform Resource Locator).  Property websites are the ultimate internet tool, going one step beyond the virtual tours. 

Virtual Tour - 7 Felipa Ct
Virtual tours help enhance the presentation of a property.  This is an example of the virtual tour that was used on 7 Felipa Ct.  The buyers visited the property multiple times before making their offer, and in between this is what they were looking at online.  Virtual tours are provided in CD format at open houses, they are attached of the MLS listing and they have a separate internet address.

MLS Listing - 7 Felipa Ct
The MLS allows brokers, agents and their clients to view properties online.  Presentation on the MLS is critical.  Things like the choice of pictures used, while it seems like a little thing, can make the difference between a buyer coming out to a property to view it or not.  One bad picture, or a poor property description, can be the difference between a property selling or expiring.

More on Marketing
Marketing sells homes.  Coordinated marketing campaigns go beyond the MLS, websites and virtual tours.  Advertising in Marin Homes and the Independent Journal gives the type of exposure that allows people who are offline the opportunity to learn about a property.  High quality flyers reflect well on a property. 'Just Listed' postcards sent to neighbors are an effective technique for getting the word out: they tell two friends, and they tell two friends ...  The fundamentals of marketing include open houses and something as simple as a 'for sale' sign on a property.  These marketing tools help to bring in buyers and ultimately lead to successful sales.

Keep in mind, effective strategy goes beyond market penetration.  Attractive product positioning is paramount.  Email: andyfalk2112@yahoo.com to see how best to properly position your property in today's changing real estate market.